Your brand’s pressing questions, answered.
Versus combines online and offline consumer data to give brands actionable and competitive insight for the African market.Sign Up
Affiliates and recognition
Pioneering sentiment analysis in Africa
Helping brands make better decisions with data
See what people say about your brand
Monitor your brand’s presence online, keep track of marketing efforts, and optimize your organization’s future efforts.
Monitor social media, news, forums, and blogs
Understand local market needs
Manage reputation, and boost customer relationships
Engage your audience and turn customer issues into delightful moments.
Respond to customer inquires, diffuse crisis
Reply to social posts, news, blogs and forum
Gain detailed consumer insight
Get personal and contextual data from your audience using our network of Scouts. Poll users offline to gather very specific data across many topics.
Uses Net Promoter Score (NPS) framework
Target specific demographics
Reduce risk by asking your audience directly